The Joyful Wild
TJ
Yoga Studios
The Joyful Wild
124 City Rd, London EC1V 2NX
# The Joyful Wild
The Joyful Wild is an online yoga platform founded by Ems Harding, offering live and on-demand yoga classes, breathwork sessions and confidence coaching specifically designed for women. Based in London, the business delivers streaming content directly to members' homes, removing geographical barriers and making yoga accessible without the intimidation factor often associated with studio environments.
The platform serves women seeking to build physical confidence, mental steadiness and the courage to occupy space authentically. Rather than catering to experienced yogis or athletic types, The Joyful Wild deliberately welcomes beginners and those typically excluded from mainstream yoga spaces—people of all sizes, shapes, mobility levels and backgrounds.
What sets this business apart is Ems's philosophy and approachability. With over nine years' teaching experience and a background as a "regular lover of life" rather than a professional athlete, she's explicitly rejected the elitist yoga industry model. Members gain a relatable, encouraging mentor rather than an intimidating instructor. The platform features injury-friendly filters, a searchable catalogue of 140+ HD videos, and weekly Friday releases, allowing members to maintain consistent practice on their own terms.
The pricing model is deliberately accessible at £19.99 monthly or £119.99 annually (equivalent to six months free), with a 2-week free trial removing entry barriers. Gift subscriptions are available, expanding reach through personal recommendations. This combination of inclusive philosophy, practical accessibility features and genuine community focus distinguishes The Joyful Wild from commercial yoga platforms.
The Joyful Wild is an online yoga platform founded by Ems Harding, offering live and on-demand yoga classes, breathwork sessions and confidence coaching specifically designed for women. Based in London, the business delivers streaming content directly to members' homes, removing geographical barriers and making yoga accessible without the intimidation factor often associated with studio environments.
The platform serves women seeking to build physical confidence, mental steadiness and the courage to occupy space authentically. Rather than catering to experienced yogis or athletic types, The Joyful Wild deliberately welcomes beginners and those typically excluded from mainstream yoga spaces—people of all sizes, shapes, mobility levels and backgrounds.
What sets this business apart is Ems's philosophy and approachability. With over nine years' teaching experience and a background as a "regular lover of life" rather than a professional athlete, she's explicitly rejected the elitist yoga industry model. Members gain a relatable, encouraging mentor rather than an intimidating instructor. The platform features injury-friendly filters, a searchable catalogue of 140+ HD videos, and weekly Friday releases, allowing members to maintain consistent practice on their own terms.
The pricing model is deliberately accessible at £19.99 monthly or £119.99 annually (equivalent to six months free), with a 2-week free trial removing entry barriers. Gift subscriptions are available, expanding reach through personal recommendations. This combination of inclusive philosophy, practical accessibility features and genuine community focus distinguishes The Joyful Wild from commercial yoga platforms.
Services offered
On-demand yoga classeslive yoga sessionsbreathwork coachingconfidence coachinginjury-friendly guided practicevideo library accessgift subscriptions