# Fierce Grace Hot Yoga - The Sanctuary at &Soul, Shoreditch

Fierce Grace operates a premium hot yoga studio integrated within The Sanctuary, a sprawling 858 sqm wellness complex in the heart of Shoreditch. Following their relocation from Mission E1, this partnership brings dynamic, transformative yoga classes to an urban audience seeking holistic wellness alongside their demanding city lifestyles.

The studio serves fitness enthusiasts and wellness seekers aged 18-65 who prioritize both physical conditioning and mental restoration. Their clientele ranges from yoga novices to experienced practitioners, attracted by the combination of expert instruction, immersive facilities, and the broader &Soul ecosystem.

What distinguishes Fierce Grace is their integration into a comprehensive wellness destination rather than operating as a standalone studio. Members access world-class sauna and ice room facilities (The Sensorium), co-working spaces, a plant-based café, and an ethical concept store—creating a complete lifestyle offering. The heated room environment pushes practitioners to new physical limits whilst promoting detoxification and mindfulness.

Their competitive positioning centres on accessibility through introductory pricing (three classes for £29), supplemented by digital offerings like Fierce Grace TV. The partnership demonstrates innovation in studio economics whilst maintaining boutique-style instruction quality. Strategically located minutes from Brick Lane with excellent transport links via Shoreditch High Street or Bethnal Green stations, they're positioned to capture both local residents and East London's transient young professional demographic.