# Habibti Business Description

Habibti is a Norwich-based yoga lifestyle brand specialising in curated Middle Eastern and Oriental wellness products. Located on Wroxham Road in Sprowston, the company combines authentic sensory experiences with exclusive yoga apparel design.

The business serves yoga practitioners and wellness enthusiasts seeking authentic, mindfully-crafted products that extend their practice beyond the mat. Their customer base values both quality and cultural authenticity, drawn to the brand's commitment to marrying Eastern philosophy with contemporary style.

What sets Habibti apart is their dual-product philosophy. Rather than simply retailing generic yoga wear, they've developed an integrated offering: handcrafted meditation wraps in chakra colours paired with premium yoga oils sourced from the Middle East and Orient. Their yoga leggings feature exclusive, limited-edition Habibti designs—not mass-produced basics, but statement pieces customers are "proud to be seen in." This exclusivity is intentional; the brand explicitly emphasises limited quantities and designs to maintain distinctiveness.

Their approach reflects genuine passion for yoga culture rather than trend-chasing. The meditation wraps and oils are positioned as functional tools enhancing practice, whilst their apparel bridges on-mat and off-mat lifestyle needs. Mary-Ann, the proprietor, is personally invested in customer relationships, offering direct contact for enquiries.

The brand's ethos centres on authenticity, intention and helping customers "let the real you shine"—positioning wellness as a holistic experience combining sensory, physical and spiritual dimensions.