# PrimaYoga Studios

PrimaYoga Studios, based in Leicester's LE2 postcode area, operates the Oadby Yoga Centre whilst undergoing a rebrand from its former identity. The studio serves a diverse clientele ranging from complete beginners to those seeking advanced yoga teacher training qualifications.

The business distinguishes itself through a comprehensive, holistic approach that extends far beyond traditional yoga classes. Rather than offering isolated fitness sessions, PrimaYoga integrates yoga with mindfulness training, nutritional guidance and lifestyle coaching. Their MindHealth Program and Healthy Lifestyle Program reflect this integrated philosophy, addressing mental wellbeing alongside physical practice.

The studio caters to multiple market segments: individual practitioners through regular class timetables and online subscriptions; corporate clients requiring workplace wellness solutions; aspiring yoga instructors through their Teacher Training Course; and those seeking deeper transformation via their Yoga Meditation Retreat offerings. The BeWell Club creates community amongst regular participants.

What sets PrimaYoga apart is their digital-first expansion strategy, offering online classes and video courses alongside physical studio attendance, maximising accessibility across the UK. Their free video training and discovery call system lower barriers to entry. The emphasis on instructor expertise—highlighted through their "About Me" and instructor-specific pages—positions this as a premium, relationship-driven offering rather than a transactional fitness facility. This instructor-led, personalised approach combined with their multi-layered service ecosystem demonstrates sophistication beyond standard yoga studio operations.