# Curativate Business Description

Curativate is a wellness and personal development practice based in Anstruther, Fife, that combines professional expertise in curation and design with somatic practices, yoga and meditation. Founded by Laurie Bell, the business offers a distinctive approach to self-discovery and wellbeing that goes beyond traditional yoga studios or meditation apps.

The business serves individuals seeking meaningful personal transformation through integrated wellness practices. This includes both general clients pursuing self-discovery and specific populations such as patients at St Andrews Community Hospital's dialysis unit, where Curativate has introduced chair yoga as a therapeutic intervention.

What distinguishes Curativate is its philosophical foundation in "curation"—the idea that wellness practices should be thoughtfully curated and catalogued to help clients become the "curator of their authentic life." This moves beyond generic wellness offerings to create bespoke experiences connecting people to their internal and external environments. The business blends professional mentoring with contemplative practices, offering both local classes and residential retreats.

Curativate operates across multiple service channels including professional consultancy, regular yoga classes, meditation retreats (notably the "Blue Mind Meditation Retreat" reviewed by the Daily Mail), swimming experiences, and a shop offering curated products. The "Tidal" newsletter provides ongoing guidance and community connection.

The business emphasises authenticity and original life design rather than prescriptive wellness trends, attracting clients who value depth, personalisation and expert guidance in their wellness journey.