I AM YOGI
IA
Yoga Studios
I AM YOGI
Moseley Park & Pool, Birmingham B13 8DD
# I AM YOGI
I AM YOGI is a yoga studio operator based in Birmingham, founded by an experienced yogi committed to making yoga accessible and meaningful. The business runs multiple studios across the city, each with distinct character: a purpose-built wooden cabin nestled in Moseley Park offering a nature-rooted sanctuary, and a modern urban studio in Sutton Coldfield designed for busy city dwellers. Beyond fixed locations, they extend their practice to unexpected spaces—parks, food courts and green spaces—bringing yoga into everyday environments.
The studio serves yoga practitioners of all levels, from complete beginners to advanced students. Their class offerings span signature practices (Basics and Flow) plus specialist sessions targeting specific needs: breathwork, flexibility, mobility and mindfulness. This tiered approach ensures accessibility without compromising depth.
What distinguishes I AM YOGI is their philosophy-first approach. Rather than treating yoga as pure fitness, they position practice as a tool for self-discovery and understanding personal needs. Their commitment extends beyond classes: they invest in teacher quality, maintain comfortable and functional spaces with dedicated support staff, and prioritise building genuine community connections rather than transactional relationships.
The brand embodies five core values—calm, strength, kindness and curiosity—threaded through every aspect of operations. This values-driven positioning, combined with thoughtful location curation and accessible pricing, appeals to locals seeking authentic yoga practice rooted in community rather than commercialism.
I AM YOGI is a yoga studio operator based in Birmingham, founded by an experienced yogi committed to making yoga accessible and meaningful. The business runs multiple studios across the city, each with distinct character: a purpose-built wooden cabin nestled in Moseley Park offering a nature-rooted sanctuary, and a modern urban studio in Sutton Coldfield designed for busy city dwellers. Beyond fixed locations, they extend their practice to unexpected spaces—parks, food courts and green spaces—bringing yoga into everyday environments.
The studio serves yoga practitioners of all levels, from complete beginners to advanced students. Their class offerings span signature practices (Basics and Flow) plus specialist sessions targeting specific needs: breathwork, flexibility, mobility and mindfulness. This tiered approach ensures accessibility without compromising depth.
What distinguishes I AM YOGI is their philosophy-first approach. Rather than treating yoga as pure fitness, they position practice as a tool for self-discovery and understanding personal needs. Their commitment extends beyond classes: they invest in teacher quality, maintain comfortable and functional spaces with dedicated support staff, and prioritise building genuine community connections rather than transactional relationships.
The brand embodies five core values—calm, strength, kindness and curiosity—threaded through every aspect of operations. This values-driven positioning, combined with thoughtful location curation and accessible pricing, appeals to locals seeking authentic yoga practice rooted in community rather than commercialism.
Services offered
Yoga classes (Basics level)Yoga classes (Flow level)Advanced yoga practicesBreathwork and meditationFlexibility and mobility sessionsOutdoor yoga in unexpected locationsPrivate sessionsTeacher training