# Luna & Wolf - Business Description

Luna & Wolf is a yoga studio and wellness hub based in Exeter that goes beyond traditional fitness instruction. The business caters to individuals seeking a healthier, more balanced lifestyle through carefully structured yoga classes, curated wellbeing events, and a retail offering of eco-conscious yoga mats.

The studio serves health-conscious Exeter residents and visitors who value both physical wellbeing and environmental responsibility. Their target audience includes yoga practitioners of varying experience levels, from complete beginners to established practitioners, as well as those interested in mindful living and sustainable products.

What sets Luna & Wolf apart is their holistic approach to wellness. Rather than positioning themselves as a standard gym, they emphasise guidance in both physical and mental health whilst maintaining a commitment to planet-conscious practices. This is evidenced by their exclusive range of original eco yoga mats, available in multiple colours including pink, milk tea, and matcha, priced competitively with significant discounts from recommended retail prices.

The business actively encourages new members with a prominent 30-day trial offer, making their services accessible to those considering their offerings. Their multi-faceted approach—combining regular yoga classes, special wellbeing retreats and events, and sustainable retail products—creates a comprehensive wellness ecosystem rather than a simple studio operation.