# PrimaYoga Studios

PrimaYoga Studios (formerly Life on Pointe) is a Leicester-based yoga and wellness enterprise currently undergoing rebranding. Located in LE2 1ZE, they operate the Oadby Yoga Centre whilst offering comprehensive in-person and online services.

The studio serves a broad demographic, from complete beginners to experienced practitioners, alongside corporate clients and individuals seeking holistic lifestyle transformation. They cater to those interested in yoga instruction, mindfulness training, nutritional guidance, and wellness retreats.

What distinguishes PrimaYoga is their integrated approach to wellbeing. Rather than offering isolated yoga classes, they combine traditional yoga instruction with structured programmes addressing mental health, nutrition, and lifestyle habits. Their MindHealth Program and Healthy Lifestyle Program exemplify this multi-faceted methodology. They've developed proprietary courses including "Mindfulness For Real Life" and operate a tiered membership structure through their BeWell Club, catering to different commitment levels.

The business demonstrates sophistication through multiple revenue streams: group studio classes, one-to-one instruction, comprehensive teacher training courses, corporate wellness programmes, online subscription services, and meditation retreats. Their free video training resources indicate a content-marketing strategy designed to build community engagement.

The rebranding to PrimaYoga suggests strategic repositioning whilst maintaining their established Leicester presence. This business appeals to health-conscious individuals seeking evidence-based wellness solutions rather than superficial fitness trends.